The history of Gin is very intriguing and closely entwined with that of many different peoples and nations. English, Dutch, Spanish, pre-Columbian peoples, Indians to name but a few. Before becoming a famous liqueur and a legendary cocktail, this distillate was once used for medical treatments. As far back as 1100, it seems that the Scuola Medica Salernitana (Salerno Medical School) produced a liqueur made from juniper berries to which healing properties were attributed. But it was at the turn of the 17th and 18th centuries that aqua juniperi or jenever (from the Latin Juniperus, juniper), produced in Holland for therapeutic purposes, became popular, and later it was English pharmacists who produced it on a large scale as a remedy for malaria. The Spanish too had discovered that the indigenous people of South America used a distillate made from herbs and barks to cure fever. It was the dawn of the Gin Tonic and the alchemists of those times could hardly have imagined that, many centuries later, this saving potion would play a key role in literature, cinema and such a different lifestyle. It has been an evolution from medicine to a pleasure for the palate, and when it comes to taste, Langhe Monferrato Roero do not fail to do their part. For some years now, in fact, several local companies have undertaken the production of Gin, obviously combining it with the botanicals and ingredients of the area: herbs, flowers, fruits and spices that give the product a unique and original power and intensity, all to be discovered.
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