I Gioielli del Territorio - Asti
Monferrato

I Gioielli del Territorio - Asti

November 14, 2025
Gastronomy events, Flea market

I Gioielli del Territorio - Asti
Asti

Contacts

Piazza San Secondo, Asti (AT) 14100
Website
+39 0141 399018 - 399482

Facebook

“Local Treasures” Returns to Asti: A Celebration of White Truffle and Piedmontese Culinary Excellence. From November 14 to December 21, 2025, for six consecutive weekends, the city of Asti transforms into a vibrant showcase of local flavors and artisanal craftsmanship with the return of “I Gioielli del Territorio”Local Treasures.

Now in its fourth edition, the event is getting a fresh new look: the main venue will be the central Piazza Alfieri, right next to the enchanting Magical Christmas Village, offering visitors a unique experience that blends fine food, festive spirit, and warm hospitality.

Organized by the City of Asti in collaboration with A.T.A.M. – Association of Truffle Hunters of Asti and Monferrato, and supported by Confcommercio Asti, CNA Asti, Asti Agricoltura, and Coldiretti Asti – Campagna Amica, the event officially kicks off on Friday, November 14 at 5:30 PM in Piazza Alfieri, marking the start of the Asti Christmas celebrations.

Fiera Nazionale Del Tartufo I Gioielli Del Territorio   Asti (15)
Gioielli Del Territorio (2)
Fiera Nazionale Del Tartufo I Gioielli Del Territorio   Asti (14)
Gioielli Del Territorio (1)
National White Truffle Fair in Asti

The highlight of the event is the National White Truffle Fair, taking place on November 15 and 16 – a prime opportunity to purchase certified truffles and meet the renowned truffle hunters (trifulau) of Asti, keepers of a tradition recognized by UNESCO. Under the Anfossi porticoes, the twin cities of Valence and Biberach will once again host their popular Christmas markets, while the historic center comes alive with local delicacies, wines from Langhe, Monferrato, and Roero, and artisanal specialties.

The Truffle Pavilion and Tastings

Every weekend, the Truffle Pavilion (Palatartufo) will offer traditional dishes paired with prestigious local wines and tempting desserts such as bunet, hazelnut cake, and panettone with zabaglione.
It’s a festive journey through authentic flavors and holiday cheer, right in the heart of a welcoming, vibrant city.

2025 Calendar – Local Treasures

Opening hours: 10:00 AM – 8:00 PM

  • November 14, 15, 16

  • November 22 and 23

  • November 29 and 30

  • December 5, 6, and 7

  • December 8 (Special opening)

  • December 12, 13, and 14

  • December 19, 20, and 21

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The best events in Langhe Monferrato Roero for an unforgettable stay! PLEASE NOTE: The information on this page may be subject to change. We recommend you to check the details by contacting the organisers of the single events directly.

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