Different souls in a unique territory: nature, culture, history and traditions. A perfect mix that will win you over.

A UNESCO World Heritage Site boasting vineyard hills, wild nature amidst woods and rocks, landscapes similar to paintings featuring hamlets, towers and castles, as well as architectural gems where you would least expect them. Typical local products which are known worldwide, a cuisine which enhances the simple flavours of tradition, slow rhythms which will leave you speechless.

There is a whole story to tell, are you ready?

mappa piemonte
Discover the Home of BuonVivere

Langhe Monferrato Roero: The Home of BuonVivere.

In the land of BuonVivere, our best welcome is BuonVenuto rather than a classic benvenuto. Welcome in the Lands where BuonVivere has been honored with the UNESCO aknowledgment as Cultural Landscape related to the world of wine.


The Langhe: hills in a glass.

Rows of vines neatly combed like gardens, which in Alta Langa are replaced by woods, hazelnut groves and pastures, a land that offers typical products of excellence. A place where human hands gently caress and enhance the gifts of mother nature. Lots of views, endless wonder. Experience the magic too!


Monferrato: the scent of wine, tradition, art and culture.

The gentler slopes of the nearby Langhe, a lush natural setting that conceals art treasures from far and wide. Stunning sights ranging from Romanesque to Baroque and Gothic styles, the city of Asti with Italy's oldest Palio horse race, small villages in the hills. Another kind of magic that you wish would never end!


Roero: a never-ending discovery of villages and nature.

Vineyard hills living alongside orchards, thick forests which conceal the Rocche, real canyons that are the very essence of this part of the territory. Let them tell you their story, amidst sand that smells of the sea, fossils that appear between your fingers and a land that gives a different flavour to its products. A microcosm of many small hilltop villages, ready to enchant you. The spell continues!


How to reach us

All you have to do is get on the road. It does not matter what means of transport you use, as long as it suits your needs and gets you exactly where you want to go.

Here are a few tips fto build your perfect itinerary.