The Magical Christmas Village in the UNESCO Lands
It is still a mystery at the moment. Some say that it was Rudolph, his faithful reindeer, who convinced him: he is getting on in years and a milder climate such as that of Langhe Monferrato Roero is better suited to the luminescence of his nose. Others think it was the Elves. Not much is said about it, but Elves do love good wine. Others believe that he was exhausted due to his wife Margaret's constant muttering: “I would like to live in a castle, you never take me to beautiful places, you travel the world and I am always here cooking and ironing for everyone. Just once I would like to live like a queen!".
No one knows who was more convincing, but the result is that, for some years now, Father Christmas has chosen the castle of Govone, halfway between Asti and Alba, as his special residence: a regal setting, which was once owned by the Royal House of Savoy, just as Margaret had asked for, and set amidst hills famous for their excellent wines, just as the Elves had wished, in a microclimate that is invigorating and refreshing, much to Rudolph's delight.
Santa Claus' arrival can only be a great celebration for everyone, adults and children alike who can experience a magical adventure in Govone: a castle transformed into a big stage where, in-between musicals, lights and animations, you can meet an extraordinary Santa Claus, who is always smiling and helpful. A fantastic journey into the realm of dreams and fantasy, accompanied by a very impressive Christmas Market (one of the best in Europe), which will pervade the streets and squares of Asti.
This too is a mystery - who persuaded Santa Claus to broaden his horizons? Maybe Rudolph who loves the music of Paolo Conte? The Elves who have learned that there are many historic buildings and museums in Asti where they can hide and play their little tricks? Or perhaps Margaret, who loves shopping and strolling through the glittering boutiques of the old town? We will only find out by living it as we are spellbound by the magic of Christmas!
From the 20th of November 2021 to the 9th of January 2022 at the Royal Castle of Govone it will be possible to visit the Natale a casa Savoia exhibition. Traditions and curiosities of the Christmas holidays at the king's court. You will have the opportunity to learn about the particularities introduced by the royal family and the accessories worn by the ladies up to the Christmas tree of Queen Maria Cristina. The days and opening hours are Saturday and Sunday from 10 am to 7 pm. The cost of the visit is € 7.
The Nativity comes to life in the historic center of San Damiano d'Asti. In the evocative wineries the story of the nativity, in the heart of the village of Sutè, between ancient courtyards and alleys, the market square of Jerusalem, the rural area of Nazareth and the fortress of Herod.
The hours of the living nativity scene are from 3.30 pm to 9.30 pm
To make everything even more suggestive, always in the historic center on the same dates a small Christmas market on Saturdays from 3.30 pm to 9.30 pm and on Sundays from 10 am to 9.30 pm.
Do not miss the opportunity to discover hidden glimpses, visit the main buildings and monuments of the city of Asti accompanied by Santa's friendly helpers: the ELVES!
The visits will be on Saturday and Sunday on reservation. The times are at 11 am 12 pm, 2, 3 and 4 pm (duration 1 hour). The cost of the visit is € 10 adults € 6 children from 3 years.
The musical 2021 tells the story of the crystal that contains all the values of Christmas and feeds the good intentions that have kept alive, for thousands of years, the forest of Burzee, the place where Santa Claus' residence is located.
The musical is a path and show that will be replicated live during all the opening dates of the event. Visitors will be led into an enchanted world among elves and in the presence of Santa Claus. The musical lasts 25 minutes. The shows are from 10 am to 7 pm. Admission is every 15 minutes.
The cost of the ticket is: Full € 9 - Reduced (4-11 years): € 8. Children under 3 years enter for free.
The kitchen is the realm of encounters and is the place where families come together! Not just families, however, the scheduled appointments will be many and fun!
In the company of chef Diego Bongiovanni you will be led in an addictive point game suitable for all ages! Thanks to the Christmas recipes that he will offer you, you will learn notions about food and nutrition through fun, all suitable for young and old.
The hours are: Sunday 11 am - 2.30 pm - 4.30 pm and Saturday 2.30 pm - 4.30 pm. The cooking shows last 1 hour.
The cost of the ticket is € 16 per family (up to a maximum of 4 people from 5 years of age).
The cost refers to the game table, therefore from a minimum of two participants to a maximum of 4 the amount of the ticket will always be the same (€ 16)
Returns the beloved queen of the elves Antea, who this Christmas will have the task of selecting elves for the court of Santa Claus in the gardens of the Royal Castle of Govone, children can have fun. A journey of games in stages designed for the whole family.
The game takes place outdoors and lasts about 1 hour. The times are: 10:30 am, 12 pm, 1.30 pm, 3 pm, 4.30 pm. The cost of the full ticket is € 6 for both children (from 3 years old) and adults.
An exhibition itinerary will be set up at the Royal Chapel of King Carlo Felice of Savoy with nativities statues from private collections and unique pieces of the Neapolitan tradition. An evocative and intimate exhibition, a journey into the history of the nativity scene and its links with the Savoy family. Every Saturday and Sunday from 10 am to 7pm. Admissions are every 15 minutes.
The cost of the ticket is Full € 7 - Reduced (from 11 years). Free: 0-10 years.
From the 13th of November to the 19th of December the historic center of Asti will host the Christmas markets in Corso Alfieri, in Piazza San Secondo and in Piazza Roma. Street food selected for the taste buds of visitors and national and international exhibitor of Christmas products.
The market of Il Magico Paese di Natale is free to enter.