Fiera Internazionale del Tartufo Bianco d'Alba

92nd International Alba White Truffle Fair


from 10/08/2022
to 12/04/2022
Type of Event

There was a time when marketing was simply called business acumen, or rather the ability of enlightened people to interpret and read the signs of an ever-changing society.

One of these people was Giacomo Morra, born in 1889, who turned Alba into the world capital of truffles. Skinny, with little hair, small eyes behind a pair of light, round glasses: you would have expected to see him behind a bank counter wearing detatched sleeves, but that was not his story, he was destined to become the “king of truffles”. His life would be ideal for a movie. Born into a modest, large family, he worked as a restaurateur, hotelier and was the first to grasp the intrinsic potential of this highly fragrant tuber, which the trifulau (truffle hunter) of the Langhe used to bring to light at night. In 1929, he had the brilliant idea of combining a truffle section with the end-of-harvest celebrations. The event was highly successful and the following year it was the turn of the Savoy family to inaugurate the first fair. However, this was not enough and so he soon began to use his great skills as a commercial strategist. He sent the best truffles to the VIPs of the time and invited them to Alba: Churchill, Eisenhower, Khrushchev, these were the years of the Cold War, but he was only on the side of the truffles. He invited Hitchcock, paid homage to Rita Hayworth and, in the autumn of 1961, a radiant Marilyn Monroe was seen walking through the streets of Alba.

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To attend the International Alba White Truffle Fair is to honour the far-sightedness of this great entrepreneur, this genius who turned the spotlight of the gastronomic world on Alba every autumn. This event, which has grown over time, enlivens an entire region with the prestigioug Alba White Truffle World Market, where magnificent and selected specimens can be purchased, and several food and wine-related events such as the Alba Truffle Show (the area dedicated to Cooking Shows with top chefs, Sensory Truffle Analyses and Wine Tasting Experiences). Furthermore, there are twinnings with regions of food and wine excellence and "taste weddings" in the Langhe Monferrato Roero hills along with guests, meetings and debates; and also art exhibitions and musical performances, Alba Truffle Kids, the pavilion dedicated to children and their families, and the renowned Alba White Truffle World Auction which, from Grinzane Cavour Castle, addresses truffle lovers in the most prestigious cities all over the world.




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Adatto a Famiglie e bambini


Phone number
+39 0173 361051
08 Oct '22
04 Dec '22
Families and Children

Alba Truffle Bimbi

The "Giacomo Morra" Exhibition and Congress Palace will be entirely dedicated to children who can have fun and learn about the Territory with educational games on the following days: Saturday and Sunday from 11 am to 7 pm.

08 Oct '22
03 Dec '22
Wine and gastronomy

Atelier della pasta fresca

An extraordinary appointment to learn the secrets of homemade egg pasta: a workshop to learn the secrets related to the processing of a specialty that is much more than a food: fresh pasta. Cooking lessons followed by tastings at the Beppe Fenoglio Room equipped with stations for the preparation of agnolotti, ravioli del plin and tajarin. On Saturday at 3 pm.

The cost is € 29.

08 Oct '22
04 Dec '22
Wine and gastronomy

Truffle Sensory Analysis

The Truffle sensory analyzes are immersive experiences led by the Sensory Analysis judges of the National Center for Truffle Studies, in which to discover the organoleptic characteristics of Tuber magnatum Pico. A sensory analysis judge from the National Center for Truffle Studies reveals the secrets of the most famous mushroom in the world between olfactory tastings, sensory tests and practical tests. Sensory analyzes will take place on Saturdays and Sundays at 11 am, 3 pm and 5 pm.

The cost is € 21.

09 Oct '22
04 Dec '22
Wine and gastronomy

Wine Tasting Experience

The Wine Tasting Experience offers the Langhe's most original tasting. 

Every weekend highly experienced enologists and sommeliers will guide you on a journey through local wines, revealing their characteristics and sharing curiosities.  The Wine Tasting Experience is on Sunday at 3:30 pm and 5 pm. Extraordinary opening: on Tuesday, the 1st of November.

The cost is € 30.


09 Oct '22
04 Nov '22
Wine and gastronomy
Alba Monforte d'Alba Alba

Cene Insolite - Unusual Dinners

Unusual Dinners are unique occasions in which products of excellence known all over the world and the best chefs on the national and international scene meet the Alba White Truffle in one of the most popular food and wine districts in the world. Here is the program:

- on Sunday, the 9th of October at the Sala Beppe Fenoglio;

- on Friday, the 21st of October at the Perno Castle;

- on Friday, the 28th of October at the G. Busca Social Theater;

- on Tuesday, the 1st of November at the G. Busca Social Theater;

- on Friday, the 4th of November at the G. Busca Social Theater.

08 Oct '22
04 Dec '22
Wine and gastronomy

Mercato Mondiale del tartufo

The International Alba White Truffle Fair is one of the main showcases of high gastronomy. The core of the Fair is the Alba White Truffle World Market, an ideal place to appreciate and buy truffles from the Langhe Monferrato Roero area. Inside you can buy the Truffle.

The opening is from 9.30 am to 7.30 pm (last entrance at 7 pm) every Saturday and Sunday. Extraordinary opening: on Monday, the 31st of October, on Tuesday, the 1st of November.

The cost of the ticket: full € 5, € 4 for groups over 30 people, free for children up to 15 years, people with disabilities and carers.

15 Oct '22
16 Oct '22

Baccanale dei borghi

Two days of re-enactments lived as a protagonist, accompanied and followed by the "borghi" (district) of the city, protagonists of the history of Alba.

Through the activities, you will be able to see what life could have been like in the Middle Ages. During the Baccanale dei Borghi, the participants will welcome you in the historic center with music, dances, food and wine.

The event will take place on the following days: on Saturday from 6 pm to 12 am and Sunday from 10 am to 7 pm.

Oct '22

Festival della Bandiera

The sky above Piazza Risorgimento will be filled with a thousand colors, between the overwhelming rhythm of the drums and the fascinating and complex performances of the flag-wavers.

The Festival della Bandiera (Flag Festival) tests all the skills of the participants. The event will be held on Sunday, the 23rd of October at 3.30 pm.

08 Oct '22
05 Dec '22
Wine and gastronomy

Cooking Show


Every weekend of the Fair at 11 am and 6 pm, at the Sala Beppe Fenoglio, inside the Cortile della Maddalena, the cooking shows allow you to discover the secrets of great chefs of national and international cuisine who will make you taste their dishes, combined with the most precious and rare asset of our territory: the White Truffle of Alba.

The pleasure of savoring a great dish, created by a great chef and designed to perfectly match the White Truffle of Alba, to let you enter the autumnal atmosphere of the Langhe Monferrato Roero hills, paired with a great wine: a winning combination dear to this land and tied to tradition.

The cost is € 40.

10 Oct '22
28 Nov '22
Wine and gastronomy

Corsi di cucina

Inside the Roddi Castle, in one of the most beautiful Italian cooking schools, through courses, you will be taught the traditional recipes of Langhe, Monferrato and Roero and the great dishes of important chefs in a very special location.

The courses will take place on Mondays at 10 am. The cost is € 90 for 1 person or € 150 for 2 people.

Nov '22
Wine and gastronomy
Grinzane Cavour

Asta del tartufo 2022

The World Truffle Auction is an event that over time has been able to reconcile the promotion of local excellence with solidarity, allocating large funds to charitable causes. In connection with the Castle of Grinzane Cavour - headquarters of the Cavour Piedmontese Regional Wine Center-, on November, the 13th of Hong Kong, Singapore and Vienna will compete for the White Truffle of Alba.