Welcome to the land of BuonVivere. 

Where the finest gastronomic delicacies meet some of the most renowned wines

Come and have a seat in the masterpiece of the Langhe-Roero and Monferrato vineyard landscape, so unique that it was recognized by UNESCO as World Heritage Site

Please stop, taste and savour: scents and flavours will enrapture you and confirm that you have come to a place of sublime quality.

Close your eyes and be ready to enjoy an immersive experience with utmost hospitality and the best food and wine excellence in the area amidst ancient villages and stunning views. 

All five senses range from delicacies appreciated throughout the world, such as the Alba White Truffle, to the simplest flavours of a thousand-year-old agricultural production.

Each moment should be enjoyed and relished to the full. Real experiences become enduring memories, a privilege to be experienced first-hand.

Look around, the best Piedmontese vines are right there in front of you: as far as the eye can see. All you have to do is choose which wine to taste.

From harvesting to hosting: let yourself be pampered in wine shops, local wineries and over 400 cellars open to the public. Come and meet the producers, taste the wines and listen to their story. You will find the hospitality of yesteryear, combined with ancient flavours blended with innovation and sustainability.  

Family warmth and a genuine taste will surround you immediately, as soon as you hear the sound of uncorking a bottle.  

Here, even the most demanding palates will be delighted by a paradise of aromatic notes, inebriated by more than 14 DOCG and 18 DOC wines, by oenological masterpieces such as Barolo, Barbaresco, Barbera, Roero, Roero Arneis, Alta Langa, Ruchè, Nizza, Moscato and Asti Spumante, Dolcetto, Nebbiolo, Freisa, Brachetto, Malvasia, Cortese, in their different declinations, but also rarities such as Grignolino, Verduno Pelaverga, Gamba di Pernice, Cisterna d'Asti, Albugnano, Loazzolo, Terre Alfieri.

Indulge yourself in the land of taste. Life is just a bowl of cherries here.

Ancient habits have become rituals: an apron tied around the waist, genuine ingredients on the table, hands kneading, the dough ball left to rest. Once at the table you should expect to be served tajarin,  an ever-present dish on festive days, or agnolotti del Plin, a home-made stuffed pasta closed with a “pinch”, a typical dish from the Langa hills. However, they should not be confused with the agnolotti made just a few miles away, in Monferrato, which are different and have a square shape. 

This is the homeland of the IGP Piedmont Hazelnut, better known as "Tonda Gentile", of cheeses such as Bra, Murazzano, Robiola di Roccaverano, Raschera and Toma Piemontese. 

You should taste the local products of excellence: Salsiccia di Bra, made with lean beef and pork belly thanks to a Royal Decree that makes it unique, the delicious raw meat of Fassona in the Alba version or knife-beaten, the snails of Cherasco and the Cardo Gobbo  (hunchback thistle) of Nizza Monferrato.  And for the sweet-toothed, we recommend fine honeys, amaretti biscuits from Mombaruzzo and Torrone nougat.

His Majesty the Alba White Truffle, symbol of the love for a land which gives only exceptional fruits.

Truffle hunting is like searching for treasure. It is based on a combination of gestures, a few words and a lot of adrenaline, a perfect human-animal relation, a mutual understanding and harmony between the Trifolao (truffle hunter) and his loyal dog.

You will definitely take home something priceless: sounds, smells, atmospheres, the memory of fog enveloping you in a centuries-old forest.

Even quadrupeds have a degree here: since 1880 Roddi hosts the University for Truffle Dogs. 

Thanks to sensory analysis experts can evaluate the quality of truffles: their aroma, appearance and maturity will no longer have secrets.

Discover all the Experiences